Print advertising is arguably the world’s oldest and trusted marketing channel.

For as long as books, flyers, pamphlets, newspapers and magazines have been around, they’ve contained ads designed to promote products, services and socio-political views.

In more modern times, and with the spread of new digital channels, is there still a space for print in a modern marketing budget? The answer is, unequivocally, yes!

DigitalAds has a very long and distinguished history in run of press advertising technology and practices, dating from the early 1990’s when we were instrumental in moving the newspaper and magazine industry over from paste-up bromide tables to fully-electronic design and output to film.

We truly understand the back room requirements to make ads appear at their best on-page, and have checked, verified and delivered literally millions of ads to press over the past 30 years.

If you want an ad to both look fabulous and run correctly, we are your best bet to design and construct these print ads for you. Simply upload your raw materials (text, logos, images, etc.) and a brief to our BUILDlite service, and we’ll take those materials and turn them into something you’ll be proud of. Once approved by you, DigitalAds will make sure that your ad reaches press on time – no matter where it’s appearing.

Similarly, if you’d like us to design and produce other forms of print advertising for you, such as a flyer, brochure or catalogue, we’d be happy to assist.

Print Advertising is NOT dead!

In recent years, the resurgence of print advertising has been driven, in part, by widespread distrust of online media. The proliferation of fake news and misleading digital content has prompted consumers to seek out more credible and tangible sources of information. Studies show that audiences now perceive print publications, such as newspapers and magazines, as more trustworthy than many digital outlets, where social media algorithms often amplify misinformation.

Businesses have capitalised on this trend. Brands keen to associate themselves with reliability are increasingly allocating budget to print campaigns, favouring premium placements in respected publications. This shift also reflects consumer behaviour: readers engaging with print are typically more focused and less distracted compared to the fragmented attention online.

Industry analysts note that while digital advertising remains dominant in volume, the renewed interest in print demonstrates a strategic pivot towards credibility and consumer confidence. By leveraging the stability of traditional media, advertisers are reaffirming their commitment to accuracy and trustworthiness in an age of online scepticism.

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Find out more

We are happy to answer any questions you might have, or advise on which of our solutions would work best for you, whether it’s our Artwork Design & Production for Adverts in Print or Online, Brochures, Catalogs, Flyers, Website Design & Development, bespoke Software Solutions or Search Engine Optimization & Search Engine Marketing solutions.

Whatever you need, wherever you are, we’ve got you covered.

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+61 (0) 2 9818 1965 or Contact Us