Digital & Online Advertising. A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
Print Advertising. Print Advertising are advertisements that are printed in hard copy in different publications (newspapers, magazines, journals etc) which are likely to be read by your target audience. If you place an advert in a publication with a large circulation, you massively increase the likelihood that you will reach a wider audience.